Our body has a high requirement for choline. This means you have to eat a lot of it. Choline is found in a wide variety of foods such as meat, eggs, beans, grains, and some vegetables. Since the highest sources of choline originate from animals, vegetarians and vegans are commonly choline deficient. Another demographic at risk of deficiency are the elderly. The ability for the brain to absorb choline decreases significantly as you age.

Choline is needed everywhere, and all the time, in your body. Choline plays a major role in brain health and the nervous system. It is essential for regulating mood, muscle control, and memory.^†

When choline levels are deficient, neurons die. What are neurons? They are incredibly important information messengers located in the brain. Neurons die in an attempt to replenish choline levels. Essentially, neurons sacrifice their cell membranes (which contain choline) through a process called auto cannibalism. This is definitely not good for memory, learning, attention or focus.

You don’t want this happening in your brain.

Supplementation with Alpha GPC increases brain choline levels, enhances acetylcholine synthesis and release, and supports the health of precious brain cell membranes. Optimal Focus contains AlphaSize^® Alpha GPC, a researched form of choline that is quickly absorbed and incorporated into brain cell membranes within 24 hours. As a result, the memory support effects are fast and tangible.^†

Citicoline is one of the most widely used ingredients for cognitive health in the world. This heavily researched ingredient has over 95 human clinical trials. By providing the brain with citicoline, neuronal cell membranes are replenished.^†

Uridine and DHA further enhance the beneficial effects of Alphasize GPC and citicoline.

These four key nutrients support a higher rate of healthy synapse formation. What’s a synapse? A synapse is what neurons (ie. information messengers) use to communicate with one another in the brain. A higher rate of synapse formation provides you the ability to have frequent communication signals in the brain. Frequent communication strengthens neurons and may support learning and memory. This may also be why playing an instrument or learning a foreign language is useful for supporting memory and learning.

DHA supports the structure of phosphatidylcholine. The DHA in Optimal Focus is sourced from high DHA algae. Since the DHA is from algae, not fish, it is vegan and vegetarian friendly. Another bonus of DHA algae is that it is cleaner (ie. less heavy metals and less oxidation) than fish sourced DHA.^†

Acetylcholine is made within the neuron from acetyl CoA and choline by an enzyme called choline acetyltransferase. Pantothenic acid serves as the backbone for acetyl CoA. This reaction also requires magnesium as an enzymatic cofactor. Optimal Focus^† contains both magnesium and pantothenic acid.

Choline acetyltransferase activity is supported by compounds found in the incredible herbs of American ginseng and Bacopa. Supporting the activity of this enzyme may result in a higher production of acetylcholine. The neurocognitive benefits of ginseng are accredited to ginseng specific compounds called ginsenosides.^†

The American ginseng in Optimal Focus was chosen for its higher quantity of ginsenosides compared to other varieties. The Bacopa in Optimal Focus^† is called BacoMind^®. This is the only Bacopa extract with human safety and clinical trials as well as the first to receive GRAS status. Optimal Focus uses the researched amount of BacoMind^® that demonstrates clinical effect.^†

Once acetylcholine is made in the brain, it gets packaged into vesicles for later use. When needed, the vesicles release their packaged contents of acetylcholine into the synapse. A synapse is what neurons (ie. information messengers) use to communicate with one another in the brain. Once acetylcholine gets released into the synapse, it binds to cholinergic receptors. Acetylcholine binding to the receptor results in the neurocognitive effects of memory, learning, recall, concentration and focus.

But what if acetylcholine doesn’t bind to the receptor? You can have a lot of acetylcholine in your synapse, but if it doesn’t bind to the receptor, nothing happens. You will not experience healthy memory, learning, recall, concentration or focus.

There’s a potential problem. It’s common to have acetylcholine broken down in the synapse before it can bind to its receptor.

Within the synapse, there is an enzyme called acetylcholinesterase. This enzyme rapidly breaks down acetylcholine. As a result, less acetylcholine is available to bind to the acetylcholine receptors and, as a consequence, reduced beneficial effects occur.

There’s a solution. By slowing the breakdown of acetylcholine, more acetylcholine is available in the synapse. If you have more acetylcholine in the synapse, then more acetylcholine can bind to the receptor. Optimal Focus has two ingredients that do this very thing.^†

Huperzine A, a compound isolated from Chinese club moss, is a powerful, specific, and reversible inhibitor of the enzyme that breaks down acetylcholine. This compound, along with BacoMind^® works to support the acetylcholine binding to receptors. Yes, you got it. Optimal Focus has both Huperzine A and BacoMind^®.^†

Optimal Focus is designed with synergy in mind. The action of each ingredient supports the action of another. In doing so, they support the health of your entire acetylcholine cycle and the neurons that make it - and use it.^†

Try Optimal Focus risk-free for 60 days today! You deserve healthy brain function, without the crash, and optimal brain health at all stages of your life.^†