Careers

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Position Summary

This position is for an analytical, results driven individual who has intense vision and excellent understanding of effective e-commerce marketing tactics for the user experience across web, mobile, tablet and all forms of connected devices. Successful candidates will be passionate about joining an innovated team lead by with a change agent approach. This individual will be meticulous about all aspects of quality execution and delivery with an emphasis on deadlines resulting in brand awareness and revenue growth.

Job Type: Full-time (on-site)

Salary: DOE

Experience: Minimum Bachelor's degree in Marketing, Advertising, Digital Media, or related field 10 years experience in the e-commerce channel as an individual contributor required
3 years supervisory experience may be required
Track record of success in growing a brand’s e-commerce channel
Proven work experience with HTML, XSL code, responsive email design and content management systems (HubSpot)
Experience in developing and optimizing lead generation, lead scoring and lead nurturing campaigns
Expert knowledge with analytical and database tools
Excellent written communication and copywriting skills

Role & Responsibilities

• Stay up-to-date of changes in the online marketing environment and adjusts plan accordingly to best serve the objectives of the organization
• Create, launch, track, analyze, monitoring and report various outbound marketing campaigns to drive customer engagement and retention objectives
• Make decisions on campaign content, segmentation (personalization) and targeting to improve KPIs
• Perform A/B testing to improve conversion rates and revenue (content, email templates, landing pages, subject lines, timing, offers, etc.)
• Ensure that all campaigns are deployed 100% error free with correct targeting, message and creativeness
• Manages subordinate staff in the day-to-day performance of their jobs
• Ensures that projects, department milestones and goals are met while adhering to approved budgets
• Responsible for overseeing other aspects of the website such as the advertising campaign, content components and vendor relationships
• Analyze campaign performance and suggest improvements from marketing software
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