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What our customers say

Real Google reviews from real customers.

Claire C.


Keeps me hydrated so I can avoid breaking my fast until lunch time! I love the fizziness of the seltzer flavor.


Best probiotic for women

I love this probiotic. I often get flora imbalances since having my third child. I have been using this for 4 months a few times per week, and have had no issues since.


Best Prenatal

Love optimal prenatal. I tried several different brands before trying these and they are by far the best!

Here’s our promise to you

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  • Third-party tested for heavy
    metals, microbials, and potency
  • Scientifically formulated by Dr. Ben Lynch
  • Made in the USA from globally
    sourced ingredients
  • Nutrients in their bioavailable
    forms for optimal absorption
  • NSF and cGMP certified facility

Rewrite your genetic destiny

StrateGene® DNA Kit

Throughout your life, you’ve dirtied your genes from stress,
infections, and environmental exposures. You’ve also
inherited genetic variations which increase, and decrease
your susceptibility for various nagging symptoms and health
conditions. Your worry is over. StrateGene® gives you a
literal map of how your genes are built so you can make
strategic choices each and every day.